Web3 Marketing and the Power of Community with Amanda Cassatt

Insights from the Web3 CMO Stories Podcast

January 19th, 2024

Welcome to a journey through the evolving landscape of Web3 marketing, a domain where innovation meets strategy, and the future of digital engagement is being written today. Our recent episode of the "Web3 CMO Stories Podcast" featured an enlightening conversation with Amanda Cassatt, a prominent figure in the Web3 space. Amanda, known for her pivotal role at Consensys and her recent venture into authoring a book on Web3 marketing, shared valuable insights that are crucial for anyone looking to navigate this new era of digital marketing.

The Evolution of the Web and its Impact on Marketing

Amanda begins by tracing the roots of Web3 back to the inception of the internet. She emphasizes how Web3 is not a radical departure but a return to the web's original ethos – decentralized and open. This understanding is key to grasping the true potential of Web3 marketing, which lies in restoring the internet to a state where it is free from central control and facilitates direct value exchange.

Bitcoin, Ethereum, and the Paving of Web3

Discussing the role of Bitcoin and Ethereum, Amanda highlights their significant contributions to the Web3 framework. Bitcoin introduced the world to decentralized money, while Ethereum expanded this concept by introducing programmable blockchains. These technologies have laid the foundation for intricate financial systems and applications unique to Web3, offering marketers a new playground for innovation.

The Metaverse: A New Frontier for Marketers

Amanda's take on the Metaverse, which she broadly defines as any digital space that captures human attention, is particularly intriguing. She recounts her experience with creating a Sotheby's auction house replica in Decentraland, drawing more virtual attendees than the physical event. This example underscores the immense potential of the Metaverse for marketers to engage with audiences in novel and immersive ways.

Understanding Web3 Customers and Products

A critical aspect of Web3 marketing, as Amanda points out, is understanding the product and audience at a granular level. She argues that the marketing fundamentals remain unchanged but insists on the need for transparency and community involvement in the Web3 ecosystem. This approach requires marketers to not just disseminate information but to engage actively and meaningfully with their audience.

The Role of Community in Web3 Marketing

Community takes center stage in Web3 marketing. Amanda emphasizes the importance of nurturing genuine community engagement over merely inflating numbers. Quality interactions, valuable content, and active participation are the markers of a healthy Web3 community, offering a stark contrast to the superficial metrics often chased in traditional marketing.

The Discovery Phase in Web3 Marketing

Web3 marketing requires a shift from conventional digital marketing strategies. With platforms like Twitter banning crypto language,

Amanda discusses the need to return to basics, leveraging organic channels and focusing on community-driven approaches. This includes tapping into developer forums, hackathons, and other grassroots initiatives where the Web3 community thrives. The goal is to engage audiences where they are most active and receptive.

The Importance of Content and Engagement

Creating engaging content is paramount in keeping the Web3 audience involved. Amanda advises focusing on the project's core values and creating discussions around relevant subject matters. This strategy helps in building a community even before the product launch, ensuring a captive audience ready to engage with the product.

The Concept of Web 2.5

Amanda introduces the concept of Web 2.5, explaining it as a transitional phase where businesses integrate Web3 elements without completely overhauling their existing models. This approach allows for a gradual and more practical transition into the Web3 space, enabling businesses to experiment and find their footing in this new landscape.

Preparing for the Next Wave in Web3

Looking ahead, Amanda expresses excitement about the influx of traditional financial institutions and fintech players into the Web3 space. She predicts that this will bring a new level of legitimacy and growth to the sector. Additionally, she highlights the increasing interest from the Asia-Pacific region, suggesting a global shift towards embracing Web3 technologies.


Our conversation with Amanda Cassatt on the "Web3 CMO Stories Podcast" was not just insightful but also a beacon for marketers navigating the Web3 space. Her perspectives on community building, understanding the nuances of Web3 marketing, and the evolving role of traditional businesses in this new era are invaluable. As we continue to explore the depths of Web3, the insights shared by Amanda serve as a guiding light for marketers aiming to make a mark in this exciting new frontier.

Key Takeaways:

  • Web3 is a return to the internet's original decentralized ethos.

  • Understanding the technology behind Bitcoin and Ethereum is crucial for Web3 marketers.

  • The Metaverse offers new, immersive opportunities for consumer engagement.

  • In Web3, community and quality engagement are more important than sheer numbers.

  • A shift towards organic and grassroots marketing strategies is vital in Web3.

  • The concept of Web 2.5 represents a practical approach for businesses transitioning to Web3.

  • The future of Web3 marketing is global, with significant movements in traditional finance and diverse regions like Asia-Pacific.

For more insights and discussions on the evolving world of Web3 marketing, don't forget to subscribe to our podcast and stay tuned for our next episode!

PS: See original article here: https://webdrie.net/web3-marketing-and-the-power-of-community-with-amanda-cassatt/

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